Electronic Arts' 'EA Sports FC,' 'College Football' Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)
May 4, 2026 6:07am PT
Electronic Arts’ ‘EA Sports FC,’ ‘College Football’ Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)
By
Jennifer Maas
Plus Icon
Jennifer Maas
TV Business Writer
@jmaasaronson
Latest
-
Electronic Arts’ ‘EA Sports FC,’ ‘College Football’ Set Multiyear Deal With Visa for In-Game Rewards and Experiences (EXCLUSIVE)
37 minutes ago
-
Magic: The Gathering Unveils First Look at New Marvel Super Heroes, ‘The Hobbit’ Crossover Sets
3 days ago
-
‘Saros’ Star Rahul Kohli and Developer on How New PlayStation Game Connects to ‘Returnal,’ Gameplay Tips and Why Arjun’s Dialogue Was Re-Recorded
3 days ago
See All
-
-
-
-
-
-
-
-
-
-
-
-
-
Electronic Arts
Video game publishing giant Electronic Arts has set a multiyear deal with Visa for in-game rewards and experiences and real-life activations for its “EA Sports FC” and “EA Sports College Football” franchises.
“EA Sports” will develop tailored content and immersive experiences for the partnership, which EA and Visa says will “feel organic, premium and contextually relevant, leveraging dynamic technology designed to enhance gameplay without disrupting the experience.”
Related Stories
'Clueless' Sequel Series With Alicia Silverstone No Longer in Development at Peacock (EXCLUSIVE)