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Shareef O'Neal, Entrepreneur, Joins UTA Roster

Source: VarietyView Original
entertainmentApril 30, 2026

Apr 30, 2026 9:00am PT

Shareef O’Neal, Entrepreneur, Joins UTA Roster

By

Brian Steinberg

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Brian Steinberg

Senior TV Editor

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Courtesy of UTA

Shareef O’Neal, an entrepreneur and former athlete, has joined the roster of UTA, which will work to secure opportunities for him across sports media, unscripted television, digital media and more.

The signing comes as O’Neal, Shaquille O’Neal’s son, is poised to launch a revamp of the “Shaq” brand later this year, leading retail expansion. O’Neal, who works as creative director, helps to shape strategy, create partnerships, and bring a revitalized vision to the portfolio. O’Neal also collaborates with others across fashion, sports and entertainment, including Meta, DraftKings, Reebok, True Religion and ESPN.

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Shareef O’Neal, Entrepreneur, Joins UTA Roster | TrendPulse