How Weight Stigma From Loved Ones Impacts Prenatal and Postpartum Health

A recent study published in the journal Midwifery highlights a significant, often overlooked barrier to maternal health: weight-related judgment from partners, family, and friends. While pregnancy is a critical period for maintaining physical activity and nutritional standards, researchers found that exposure to weight stigma from close social circles is directly linked to lower adherence to recommended health guidelines. Among the 463 participants surveyed, a vast majority reported experiencing such stigma, which correlated with a decreased likelihood of meeting prenatal and postpartum wellness goals.

These findings challenge the persistent, albeit misguided, belief that commenting on a pregnant person’s body or weight serves as a form of motivation. Instead, the data suggests that such feedback—even when framed as 'concern'—is counterproductive. Weight stigma appears to erode a person’s self-efficacy, the internal belief in one's ability to succeed, which is essential for maintaining healthy habits. When judgment comes from trusted individuals, the psychological impact is magnified, making it more difficult for the expectant parent to prioritize their own health routines.

This research underscores the importance of shifting how we communicate with pregnant individuals. Because these comments often originate from those closest to the parent, the emotional toll is personal and difficult to ignore. To support maternal and newborn wellbeing, it is vital for friends and family to move away from body-focused commentary and toward supportive, non-judgmental interactions. Recognizing that shame is an ineffective tool for health promotion is a necessary step in fostering an environment where pregnant individuals feel empowered rather than scrutinized.