Jay Shetty’s 'On Purpose' Podcast Moves to Netflix and Spotify

Jay Shetty’s popular motivational podcast, *On Purpose*, is set to undergo a significant distribution shift. Starting July 13, the program will transition its video episodes exclusively to Netflix and Spotify, effectively removing them from YouTube and other third-party platforms. As part of this strategic realignment, Spotify will also assume the role of global sales representative for the show, marking a departure from Shetty’s previous partnership with iHeartMedia.

This move represents a notable evolution in the podcasting landscape, signaling a growing trend where high-profile creators prioritize premium streaming ecosystems over open-web video platforms. By securing a dual-platform home on Netflix and Spotify, Shetty is positioning his content alongside mainstream entertainment, aiming to elevate the cultural impact of his interview-based format. For Netflix, the deal underscores its ongoing, albeit selective, expansion into the podcasting space, leveraging established audio brands to diversify its content library.

For the industry, this partnership highlights the increasing convergence of audio and video media. As platforms like Spotify continue to invest heavily in video-integrated podcasting, creators are finding new ways to monetize their reach through global entertainment giants. This transition not only provides Shetty with a massive, built-in audience but also sets a precedent for how top-tier creators might leverage cross-platform exclusivity to transform niche podcasts into global media franchises.