Global Pop Star Anitta to Lead and Develop New Romantic Drama for Globo

Brazilian media giant Globo has announced a new feature film project starring and co-created by international pop icon Anitta. Production for the as-yet-untitled romantic drama is scheduled to commence on June 1 at Estúdios Globo in Rio de Janeiro. The project, which is slated for a theatrical release, represents a significant creative expansion for the singer, who originated the story concept herself.

The narrative follows a character named Nina, played by Anitta, who relocates from Rio to a small town in southern Brazil following the death of her grandmother. Seeking a fresh start, she encounters a local man named Pedro, portrayed by actor Kelner Macedo. The film explores themes of personal transformation, evolving perspectives on love, and the navigation of future uncertainties, marking a departure from Anitta’s primary focus on music into the realm of narrative storytelling.

This collaboration underscores Globo’s ongoing strategy to leverage high-profile talent to bridge the gap between traditional broadcast media and the theatrical film market. By integrating a global superstar into their production pipeline, Globo is positioning itself to capture both domestic and international audiences who are increasingly drawn to projects with built-in fanbases. For Anitta, the move signals a strategic pivot toward acting and creative development, further cementing her status as a multifaceted entertainment powerhouse capable of driving major studio projects.