May 8, 2026 12:58am PT

Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’

Naman Ramachandran

Plus Icon

Naman Ramachandran

Latest

Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’

3 hours ago

‘Heated Rivalry’ Star Connor Storrie’s ‘April X’ to Open Raindance Film Festival, Eddie Cochran Doc to Close

21 hours ago

‘Mortal Kombat II’ Star Ludi Lin on Going Beyond the Action Hero: ‘I’m More Complex Than Just a Fighting Machine’

21 hours ago

See All

Sony

Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations.

Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group president and CEO Totoki Hiroki framed the company’s position on AI in direct terms. “Human creativity must remain at the center,” Totoki said. “AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities.”

Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: 'Human Creativity Must Remain at the Center'