Apr 20, 2026 3:58pm PT

Ron Frierson Named President and CEO of Hollywood Chamber of Commerce

Dan Halden appointed chief operating officer and legislative director for the org that administers the Hollywood Walk of Fame

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William Earl

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Courtesy of Hollywood Chamber of Commerce

The Hollywood Chamber of Commerce has installed new leadership with veteran business and policy executive Ron Frierson signing on as president and CEO.

The chamber has also tapped Dan Halden to serve as chief operating officer and legislative director for the organization that advocates for the Hollywood area of Los Angeles and administers the world renowned Hollywood Walk of Fame.

Dan Halden

“Hollywood is a globally recognized brand synonymous with creativity, influence and cultural impact. It is also a community of families, small businesses, and neighborhoods,” Frierson said. “I’m honored to lead the Chamber and to work alongside Dan, our Board, staff and our incredible members to advance a bold agenda that expands opportunity, strengthens our economy, and delivers lasting value for businesses, the community and visitors alike.”