Startups

You don’t need to be an AI startup to raise. Lucra has $20M to prove it.

Theresa Loconsolo

2:21 PM PDT · May 20, 2026

30 min

Loading the player…

Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space.

On this episode of TechCrunch’s Equity podcast, Julie Bort sits down with Dylan Robbins, founder and CEO of Lucra, the white-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Topics

AI startup, ark invest, Cathie Wood, Equity podcast, Lucra, startup fundraising, Startups, venture capital

Theresa Loconsolo

Audio Producer

Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.

You can contact or verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com.

View Bio

May 27

Athens, Greece

StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone.

You don't need to be an AI startup to raise. Lucra has $20M to prove it.