Max Zunino Appointed Executive Director of Development at A Fábrica

Banijay Americas’ production label, A Fábrica Mexico & U.S. Hispanic, has appointed acclaimed writer and director Max Zunino as its new executive director of development. Zunino, known for his work on projects such as 'This Is Not Berlin' and 'Tequila,' will report to Santiago Zapata, the company’s executive vice president of content. This strategic hire marks a significant step in the studio’s efforts to bolster its creative leadership team.

In his new role, Zunino will leverage his extensive background in screenwriting and directing to oversee the development of original content. By integrating his unique narrative perspective into the company’s pipeline, A Fábrica aims to refine its storytelling approach and elevate the quality of its upcoming projects. The collaboration between Zunino and Zapata is intended to foster a more robust creative environment, bridging the gap between artistic vision and commercial production.

This appointment underscores a broader industry trend where production houses are increasingly prioritizing talent with deep roots in regional cinema to capture global audiences. As A Fábrica continues to expand its footprint in the Mexico and U.S. Hispanic markets, Zunino’s expertise will be instrumental in curating a portfolio that resonates with diverse demographics. By securing top-tier creative talent, the studio is positioning itself to compete more effectively in the global content landscape, signaling a commitment to high-caliber, narrative-driven television and film.