Every April, The Masters brings more than just one of golf’s most anticipated majors—it sparks a wave of product drops that tap into the tournament’s instantly recognizable visual identity. Set at Augusta National Golf Club and taking place April 9–12, 2026, the event has become a source of inspiration for brands looking to capture the spirit of Augusta in a way that extends far beyond the course.

This year, the focus leans heavily into prints and color. Think bold greens that nod to the tournament’s iconic green jacket, alongside vibrant florals reminiscent of the azaleas that line Amen Corner. There’s also a sense of playfulness woven throughout—subtle motifs, conversational prints and graphic details that reference everything from pimento cheese sandwiches to the tournament’s storied traditions.

Masters 2026 Merch: Owala, Puma and More