New Indie Zine 'Ritual' Brings Tangible Film Criticism to L.A. Theaters

Greg Longstreet, founder of the filmmaker-focused PR firm Empirical, has introduced 'Ritual,' a new print publication dedicated to celebrating the communal experience of moviegoing. Currently available at select Los Angeles theaters, the zine aims to provide a curated, physical alternative to the ephemeral nature of digital film discourse. By offering a structured editorial experience, the publication encourages audiences to step away from the constant cycle of online scrolling and engage more deeply with cinema.

The project features contributions from notable industry figures, including Patton Oswalt and Edgar Wright, signaling a high-caliber approach to its content. While the zine is rooted in traditional print media, it incorporates modern utility through QR codes. These digital touchpoints allow readers to access supplemental materials, such as curated playlists and expanded stories, effectively bridging the gap between tactile reading and digital connectivity.

This launch highlights a growing desire within the entertainment industry to reclaim the 'ritual' of the theater-going experience. In an era dominated by algorithmic content and fragmented streaming consumption, a physical zine serves as a deliberate counter-movement. By positioning itself as a companion to the theatrical experience, 'Ritual' not only supports local cinema culture but also emphasizes the value of evergreen, long-form writing in an increasingly fast-paced media landscape.