Mar 18, 2026 2:27pm PT

Universal Music Chief Lucian Grainge Explains His Excitement for AI at Nvidia Conference: ‘I Love Disruption’

Andrew Flanagan

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Andrew Flanagan

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Lucian Grainge, chairman-CEO of Universal Music Group, doesn’t tend to shy away from new technologies, as he explained on Tuesday in a future-focused conversation with Nvidia entertainment exec Richard Kerris, in which he made apparent his enthusiasm for AI.

“I love change. I love disruption. I like it in my company. I like it in my personal life,” Grainge told the audience at Nvidia’s GTC conference — billed as the “premier global AI conference” — in San Jose, Calif., per Music Business Worldwide. “It is the same with technology. We have always done everything that we can to lean into everything. Every single piece of technology that has come along has ended up in growth and joy and partnership.”

Universal Music Chief Lucian Grainge Explains His Excitement for AI at Nvidia Conference: 'I Love Disruption'