Veteran Publicist Adam Keen Launches Bicoastal PR Firm Agenda Collective

Veteran publicity executive Adam Keen has officially launched Agenda Collective, a new full-service public relations firm operating out of Los Angeles and New York. Keen, who previously served as co-head of global film PR at Amazon MGM Studios, has spent the last year assembling a leadership team comprised of industry veterans Emily Teichner, Natalie Petozzi, and Kevin McAlpine. The firm is designed to provide comprehensive representation across film, television, digital media, and awards campaigns.

The formation of Agenda Collective marks a strategic shift for Keen, who brings over three decades of experience from major studios including Warner Bros., MGM, and Amazon. By transitioning from internal studio roles to an independent agency model, Keen aims to offer a more collaborative and personalized approach to publicity. The firm has already secured a significant client roster, including major players such as A24, Neon, Lionsgate, and Searchlight Pictures, and has contributed to high-profile projects like 'Obsession' and 'Jury Duty Presents: Company Retreat.'

This launch is particularly notable for the depth of experience within its leadership team. Teichner, Petozzi, and McAlpine bring extensive backgrounds from top-tier agencies and studios, having worked on major franchises and award-winning titles like 'Dune,' 'Anora,' and 'Lady Bird.' By pooling this collective expertise, Agenda Collective is positioning itself as a high-impact player in an increasingly competitive entertainment landscape. The firm's bicoastal presence and focus on intentional, impact-driven campaigns suggest it will be a significant new force in shaping the publicity strategies for both established studios and independent production entities.