May 18, 2026 2:03pm PT

Paramount+’s ‘The Madison’ Goes Market to Table in a Wide Mix of Themed FYC Promotions (EXCLUSIVE)

AWARDS HQ May 18, 2026: 'The Madison,' 'Fallout,' Glen Powell, 'The Boys,' FYC TV Fest and A Night in the Writers' Room Recaps, More!

Michael Schneider

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Michael Schneider

Variety Editor at Large

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Paramount+

Greetings from Variety Awards Headquarters! Today is May 18, 2026, which means it’s 24 days until nominations-round voting begins on June 11; 35 days until nominations-round voting ends on June 22 at 10 p.m.; and 53 days until Emmy nominations are announced on July 10. And looking far ahead, it’s 119 days until the 78th Emmy Awards on Sept. 14 on NBC.

And we’re back to Los Angeles! The upfronts were quite a hectic week, but that frenzy continues this week with FYC events in full gear. Memorial Day weekend will give us a little rest — but June voting is right around the corner!

A real quick congrats to Variety and my colleagues, we scored 100 nominations at the LA Press Club’s SoCal Journalism Awards; I landed six, including my Kathy Bates cover, my Rob Mac/Kaitlin Olson cover, a podcast with “The Daily Show’s” Ronny Chieng, a news feature about the fate of PBS, another one about local TV news during the fires, and our Awards Circuit podcast once again received a nom for hosts.

This week we’ve got more recaps of Variety TV Week events and more. So let’s get going!

SHARE YOUR BURNING EMMY OR AWARDS QUESTIONS! Leave a message on the Emmy Emergency Hotline at 323-617-9110 or email mschneider@variety.com and we will answer your question on an upcoming episode of the Awards Circuit Podcast!

EXCLUSIVE: Paramount+’s ‘The Madison‘ Goes Market to Table in a Wide Mix of Themed ‘The Madison Way’ FYC Promotions

Paramount+ is launching what it calls “The Madison Way: A Season of Connection,” which kicks off May 29 and features a wide variety of events including dinners, farmers’ market collabs, floral arranging and even fly fishing lessons. Voters, pundits, and press will be invited to some of the events, while a select group of local and national non-profit organizations will also be involved with the promotion.

Here’s how the streamer describes the campaign: “The Madison Way is not a single event, but a curated series of immersive moments across Los Angeles designed to bring the spirit of the show to life. Rooted in themes of reflection, community, and the natural world, each experience encourages guests to step away from the noise and rediscover what matters most: time spent together.”

Among the events:

• Farm Dinner Los Angeles founder and chef Mason Hernandez will create a mix of family-style farm-to-dinner gatherings, with “The Madison”-inspired menus and set in unique environments.

• Farmer Markets including Santa Monica and Brentwood will feature tie-ins with local growers and help voters put together their own “The Madison”-inspired meals. In some locations, Main Street Flower Truck will distribute “The Madison”-inspired bouquets alongside a printed booklet offering an in-depth look at the drama series.

• At the Pasadena Casting Club, guests will learn the art of fly fishing, as seen in the show.”

Rather than traditional events, ‘The Madison Way’ offers a series of intentional pauses, moments that invite Emmy voters to experience the themes of the show firsthand. It’s not about attending, it’s about feeling, so guests won’t just remember ‘The Madison.’ They’ll remember how it made them slow down…and reconnect,” the streamer said.

Here are the schedule of activities:

May 29, 9 a.m. to noon: Fly Fishing at the Pasadena Casting Club

May 30, 11 a.m.: Little City Farm brunch by Farm Dinner Los Angeles

May 30, 5:30 p.m.: Little City Farm dinner by Farm Dinner Los Angeles

May 31, 11 a.m.: Little City Farm brunch by Farm Dinner Los Angeles

June 2 to June 7: Farmer’s Markets: The Madison Way

Tuesday June 2 – Sherman Oaks (14006 Riverside Dr., Sherman Oaks 91423)

2 p.m. to 6 p.m. Ayala Farms

Wednesday June 3 – Santa Monica (155-199 Arizona Ave., Santa Monica 90401)

8 a.m. to 1 p.m. McGrath Family Farms

Thursday June 4 – Ro

Paramount+'s 'The Madison' Goes Market to Table in a Wide Mix of Themed FYC Promotions (EXCLUSIVE)