TrendPulse Logo

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won't Purchase Full-Price Video Games, New Study Finds

Source: VarietyView Original
entertainmentMay 7, 2026

May 6, 2026 2:39pm PT

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

But younger viewers are 13% more likely to go to the movies on opening weekend

By

Jennifer Maas

Plus Icon

Jennifer Maas

TV Business Writer

@jmaasaronson

Latest

-

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

2 hours ago

-

Amazon Asks ‘Summer I Turned Pretty’ Fans Not to Visit Movie Set or Share Filming Locations: ‘We’re Working Hard to Create a Protected Bubble’

1 day ago

-

‘School for Good and Evil’ Author Soman Chainani on New Teen-President Thriller ‘Young World,’ TV Series Adaptation

1 day ago

See All

-

-

-

-

-

-

-

-

-

-

-

-

-

Courtesy of Netflix

Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription.

According to the newly released “Generations In Play: 2026 Audience Insights Report,” which was published by Dentsu and IGN Entertainment, 59% of Gen Z users surveyed actively subscribe and unsubscribe to streamers to “chase a single title.” The report asserts this means “platform loyalty is effectively dead.”

Related Stories

'Masters of the Universe': Nicholas Galitzine, Camila Mendes and Idris Elba Star in Save the Children PSA (EXCLUSIVE)

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds | TrendPulse