Apr 29, 2026 5:30pm PT

AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series

Brian Steinberg

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Brian Steinberg

Senior TV Editor

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Courtesy of AMC

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a stronger gaze at first looks.

Recognizing that many fans don’t watch TV series when they are first made available via linear TV or streaming video, AMC Global Networks has suggested to advertisers that the first dip into a series is worth more to them, and should be seen as a premium piece of inventory — even if the program being watched has been available for several seasons or years.