Keegan Michael-Key Is Fast Becoming TV's Most Popular Pitchman
Apr 14, 2026 3:00am PT
Keegan Michael-Key Is Fast Becoming TV’s Most Popular Pitchman
By
Brian Steinberg
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Brian Steinberg
Senior TV Editor
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Courtesy of Ore-Ida
Any viewer watching a few hours of TV or streaming video every day is likely to come across a dizzying array of commercials, loaded up with different characters, special effects, crazy antics and popular songs.
Some of the most memorable ones, however, all rely on a single element: Keegan-Michael Key.
The actor and comedian, known for the sketch-comedy series “Key & Peele,” plays a group of intriguing characters in a new commercial from Kraft Heinz‘ Ore-Ida for tater tots. Key and his “imi-taters” cap off a notable run that has seen the actor hold forth for Choice Hotels;, PepsiCo’s Lay’s potato chips; State Farm (in this year’s Super Bowl); and even corporate consultants EY.
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