'Euphoria' Season 3 Premiere Ratings Are Big
Zendaya in the 'Euphoria' season three premiere.
Patrick Wymore/HBO
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The long layoff between seasons of Euphoria apparently didn’t dull viewers’ enthusiasm for the show.
The HBO drama’s April 12 premiere brought in 8.5 million viewers across all platforms in its first three days, its best season opener by a wide margin. The finale of limited series DTF St. Louis also put up solid numbers, scoring the largest three-day viewer total of its run.
Euphoria emerged as one of HBO’s bigger shows in its second season, averaging more than 16 million viewers per episode (measured over 90 days from the season premiere). Sunday’s premiere was up by 44 percent vs. the season two debut (which had about 5.9 million viewers over the same time frame), which bodes extremely well for the show’s prospects the rest of the season.
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As usual with HBO shows (and particularly with Euphoria), the large majority of the audience came from streaming on HBO Max — which also has grown significantly since Euphoria last aired. The first airing on HBO’s cable channel drew 356,000 viewers, just 4 percent of the eventual three-day total.
As for DTF St. Louis, the limited series starring Jason Bateman, David Harbour and Linda Cardellini closed a run of week-to-week growth with 3.5 million viewers. The finale grew by 40 percent from the March 1 premiere (2.5 million viewers over three days) and was up by about 6 percent from the 3.3 million viewers for the previous week’s episode. DTF St. Louis is currently averaging 6.5 million viewers since its premiere, a number that will keep growing through the end of HBO’s measurement window.
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