AAPL TSLA AMZN META AMD NVDA PEP COST ADBE GOOG AMGN HON INTC INTU NFLX ADP SBUX MRNA AAPL TSLA AMZN META AMD NVDA PEP COST ADBE GOOG AMGN HON INTC INTU NFLX ADP SBUX MRNA AAPL TSLA AMZN META AMD NVDA PEP COST ADBE GOOG AMGN HON INTC INTU NFLX ADP SBUX MRNA Markets PG The Stock Market May Be Shifting From Risky Tech Stocks to Safer Sectors. Here Are 3 Stocks to Buy Before They Soar. March 15, 2026 — 05:40 am EDT Written by James Brumley for The Motley Fool -> Key Points Procter & Gamble’s product portfolio consists of goods the world buys over and over, usually without a second thought. Nice may be an AI company, but its risk profile is considerably different than that of most of the industry’s other stocks. Contrary to common assumptions, Berkshire Hathaway isn’t just a bunch of Buffett-picked stocks. It wholly owns a bunch of privately-held cash cows, too. 10 stocks we like better than Procter & Gamble › Mostly thanks to overvalued AI equities, the market was already struggling to make any forward progress. With the S&P 500 (SNPINDEX: ^GSPC) making a series of lower highs and lower lows since late January, however, it seems stocks are outright succumbing to worries that the conflict in the Middle East will escalate, threatening the global economy as a result. The matter isn't quite as black and white as that, though. If you look closely, you'll sense a growing "risk-off" attitude is at work, paired with subtly rekindled interest in safety and certainty. Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue » With that as the backdrop, although they've not made major gains just yet, here's a rundown of three safe stocks investors could soon flock to as the prevailing mindset shifts away from risk tolerance to risk aversion. Image source: Getty Images. 1. Procter & Gamble It's such a commonly suggested defensive pick that it's almost become a cliché. Nevertheless, Procter & Gamble (NYSE: PG) offers the sort of certainty that could become monumentally important if most everything else continues unraveling. You've heard of the company, but are you truly aware of how many leading brands are in this consumer staples giant's family of products? Pampers diapers, Tide laundry detergent, Charmin toilet paper, Gillette razors, Dawn dishwashing liquid, and Crest toothpaste are just a small sampling of what's in P&G's portfolio. While Procter must work hard to remain competitive, it's got the advantage of working with many of the best-known brands in several key categories of goods that consumers continue buying regardless of trouble here or abroad. Yes, this company's fiscal Q2 revenue missed estimates. Although per-share profits of $1.88 were up from the year-ago comparison of $1.78 as well as better than estimates of $1.86 per share, flat revenue of $22.21 billion fell short of the $22.28 billion that analysts were expecting. Investors were caught a bit off guard. Just don't read too much into last quarter's numbers. As CFO Andre Schulten commented during the earnings conference call , "We've now completed what we fully expect will be the softest quarter of the fiscal year." That's the chief reason PG stock actually rallied immediately following the revenue shortfall. The recent pullback is mostly just in response to the fresh conflict with Iran. But Procter's household goods are largely unimpacted by this geopolitical tension as it stands right now. This dip simply further de-risks ownership of this name. 2. Nice Given that it's an artificial intelligence company , it would be easy to assume Nice (NASDAQ: NICE) is one of the names that most investors are looking to avoid now rather than step into. And to be sure, some of this stock's weakness since the middle of last year can be attributed to being in the wrong industry at the wrong time. If things turn truly troubling for the market, though, investors may finally figure out that this company's business is actually rather resilient. In simplest terms, Nice provides AI-powered customer service solutions. Its CXOne platform is being used by brands like Visa , Pfizer , American Airlines , Walt Disney , and about 25,000 others, turning a mountain of digital data into a tool that's capable of serving customers and employees alike. And it's an ideal solution. Technology consulting and industry research outfit Gartner rates Nice's CXOne as the very best option in the contact-center-as-a-service market, while calling Nice's Cognify one of the best in the conversational AI space, alongside Alphabet 's Google and above SoundHound AI . Nice is doing a great job of monetizing this superior solution, too. Last year's revenue of just under $3.0 billion (most of which was recurring revenue) was up 8% year over year, while operating income improved to the tune of 14%, extending long-lived growth trends for both meas