In Brief

Posted:

2:41 PM PDT · March 16, 2026

Image Credits:Benjamin Fanjoy / Getty Images

- Kirsten Korosec

Jensen just put Nvidia’s Blackwell and Vera Rubin sales projections into the $1 trillion stratosphere

Nvidia CEO Jensen Huang threw out a lot of numbers — mostly of the technical variety — during his keynote Monday to kick off the company’s annual GTC Conference in San Jose, California.

But there was one financial figure that investors surely took notice of: his projection that there will be $1 trillion worth of orders for Nvidia’s Blackwell and Vera Rubin chips, a monetary reflection of a booming AI business.

About an hour into his keynote, Jensen noted that last year Nvidia saw about $500 billion in demand for its Blackwell and upcoming Rubin chips through 2026.

“Now, I don’t know if you guys feel the same way, but $500 billion is an enormous amount of revenue,” he said. “Well, I’m here to tell you that right now where I stand — a few short months after GTC DC, one year after last GTC — right here where I stand, I see through 2027, at least $1 trillion.”

The Rubin computing chip architecture, which was first announced in 2024, has been described by Jensen as the state of the art in AI hardware that outperforms its Blackwell predecessor. The company said in January, when it officially started production of Rubin, it would operate 3.5x faster than the Blackwell architecture on model-training tasks and 5x faster on inference tasks, reaching as high as 50 petaflops.

Nvidia has said it expects to ramp up production in the second half of the year.

Techcrunch event

Disrupt 2026: The tech ecosystem, all in one room

Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400.

Save up to $300 or 30% to TechCrunch Founder Summit

1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately

Offer ends March 13.

San Francisco, CA

October 13-15, 2026

Topics

AI, GTC 2026, Hardware, nvidia

June 9

Boston, MA

Actively scaling? Fundraising? Planning your next launch?

TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing.

Newsletters

Subscribe for the industry’s biggest tech news

TechCrunch Daily News

Every weekday and Sunday, you can get the best of TechCrunch’s coverage.

TechCrunch Mobility

TechCrunch Mobility is your destination for transportation news and insight.

Startups Weekly

Startups are the core of TechCrunch, so get our best coverage delivered weekly.

StrictlyVC

Provides movers and shakers with the info they need to start their day.

No newsletters selected.

By submitting your email, you agree to our Terms and Privacy Notice.

Government & Policy

Warren presses Pentagon over decision to grant xAI access to classified networks

- Rebecca Bellan

51 minutes ago

Memories AI is building the visual memory layer for wearables and robotics

- Rebecca Szkutak

1 hour ago

Climate

Samsung bets this island startup can tame the grid with software and batteries

- Tim De Chant

2 hours ago

Latest in AI