May 18, 2026 3:47am PT

Brazil’s Embratur Spearheads 8-Pronged Strategy to Boost Film, TV, Online Gaming Tourism

Anna Marie de la Fuente

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Anna Marie de la Fuente

@adelafuente1

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'The Secret Agent' Courtesy Everett Collection

Brazil’s Tourism Board, Embratur, is spearheading an eight-pronged strategy to boost audiovisual-inspired tourism in the country. After all, studies reveal that some 90 million people worldwide choose their holiday destinations based on what they’ve seen on films, TV series and digital games.

Case in point: Dubrovnik, Croatia is still overwhelmed by tourists keen to see where Cersei Lannister’s walk of shame took place in “Game of Thrones.” Rio de Janeiro and its celebrated carnival probably first caught the world’s attention with the 1959 Oscar-winning classic, “Black Orpheus.” More contemporary gems such as “City of God,” “Elite Squad” and “Four Days in September” showcased a grittier but still compelling city. But Embratur is also keen to lure people away from the well-trodden beaches of Rio de Janeiro.

Brazil's Embratur Spearheads 8-Pronged Strategy to Boost Film, TV, Online Gaming Tourism