May 14, 2026 12:45pm PT

Florida Touts Regional Incentives, Locations and Top-Notch Crew to Lure Productions

Kathy A. McDonald

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Kathy A. McDonald

@writerkathymcd

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Courtesy MRC

Florida is once again having a main character moment. Three major series recently utilized the region’s distinct environs: ABC’s “R.J. Decker,” Peacock’s “M.I.A.” and Apple TV’s Season 1 of “Bad Monkey.” HBO’s comedy series “It’s Florida, Man” is currently prepping for a third season. All these projects were produced without state-sponsored incentives, along with Spanish-language content from Miami’s Telemundo Studios, commercials and independent films such as “Baton,” from writer-director-star Danny Ramirez, repped by Manifest Pictures at Cannes. To bridge the gap, several counties have created robust regional rebates to entice producers back to the Sunshine State.