Apr 10, 2026 11:58am PT

Why the Box Office for ‘You, Me & Tuscany’ Matters: ‘Audiences Have the Power to Dictate What Gets Made in Hollywood,’ Says Producer Will Packer

Arushi Jacob, Angelique Jackson

Giulia Parmigiani/Universal

On March 25, filmmaker Nina Lee was about to give a speech to a room full of high school students, advising them how to navigate the Hollywood film business.

But the Atlanta native was in a tough spot. She was frustrated because her recent rom-com project, “That’s Her,” starring Coco Jones and Kountry Wayne, was stuck in post-production limbo — neither picked up nor flat-out rejected by the various studios she’d approached. Before starting her speech, she reposted her tweet warning audiences that studios were watching to see how the upcoming rom-com “You, Me & Tuscany,” now playing in theaters, performed at the box office.

Why the Box Office for 'You, Me & Tuscany' Matters: 'Audiences Have the Power to Dictate What Gets Made in Hollywood,' Says Producer Will Packer