Apr 12, 2026 5:42am PT

Subscriptions for Mubi Fell 200,000 Following PR Storm, but Rallied in First Quarter to a Record 1.7 Million

Leo Barraclough

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Leo Barraclough

International Features Editor

LeoBarraclough

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Courtesy of Shane Anthony Sinclair/Getty Images for SXSW London

London-headquartered arthouse streamer Mubi was hit hard by a Palestine-related PR storm last year, its chief executive, Efe Cakarel, has told the Wall Street Journal. However, this year is looking brighter, he added, with a record number of subscribers, a fistful of Oscar-nominated films and half a dozen films selected for Cannes.

At the end of last year, Mubi had nearly 1.2 million subscribers, fewer than at the start of 2025. The company’s internal goal had been to reach 2 million subscribers, which would have necessitated adding 600,000 in the second half of the year. It shed more than 200,000 instead. The company lost $7.3 million on some $200 million of revenue, according to the Wall Street Journal, citing people familiar with the situation.