May 18, 2026 3:39pm PT

T-Mobile Enters Competitive Carrier Fray With ‘15-Minute Switch’ Offer on Heels of Price Hikes

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Whether for gas or groceries, it’s no secret that prices have been rising in recent months, and now, that has extended to mobile coverage as well.

AT&T quietly unveiled a rate hike last month, while Verizon raised prices on select multi-device plans last year. Now, T-Mobile, which has also raised prices (though just once in the last decade), has entered the fray with a new “15-Minute Switch” offer that seeks to win over customers looking for a reprieve on rising costs.