Tubi Announces Star-Studded Lineup for World Cup Series 'The Other Football'

Tubi is gearing up for the 2026 World Cup with a new eight-episode talk show titled "The Other Football." Hosted by NFL personalities Rob Gronkowski and Jameis Winston, the series aims to bridge the gap between American football fans and the global appeal of soccer. The production, developed in collaboration with Shadow Lion, will feature a diverse array of guests from the worlds of sports, entertainment, and comedy.

Confirmed guests for the series include legendary quarterback Tom Brady, comedian Keegan-Michael Key, and "Ted Lasso" star Brendan Hunt. The show will also feature professional athletes with ties to both sports, such as U.S. Men’s National Team players Weston McKennie and Matt Turner, and New York Giants offensive lineman Jermaine Eluemunor. This eclectic mix of talent is designed to provide a multifaceted perspective on the sport, blending humor with professional athletic insight.

For Tubi, this project represents a strategic move to capitalize on the heightened cultural interest surrounding the 2026 World Cup. By leveraging high-profile NFL stars as hosts, the platform is clearly attempting to capture a crossover audience, drawing in American football fans who may be less familiar with international soccer. The inclusion of figures like Brendan Hunt, whose work on "Ted Lasso" helped popularize soccer in the U.S., further underscores the show's intent to make the sport more accessible to a mainstream American audience.

This initiative highlights the growing trend of streaming platforms investing in original, event-driven sports programming to drive engagement during major global tournaments. By positioning "The Other Football" as a central hub for commentary and entertainment, Tubi is looking to solidify its footprint in the competitive sports-media landscape, proving that ad-supported streaming services can effectively compete for viewers during high-stakes cultural moments.