Meghann Fahy on New BOSS Campaign, Latest ’The White Lotus’ Castings
Meghann Fahy stars in a BOSS spring/summer 2026 campaign.
Credit: Mikael Jansson/Courtesy of BOSS
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Meghann Fahy is officially in the BOSS family. The actress, who broke out from The White Lotus to star in back to back projects like Your Monster, The Perfect Couple, Rebuilding, Drop, Sirens and the upcoming The Good Daughter, stars in the fashion house’s new spring/summer campaign highlighting individuals “who embody what it means to ‘be the next.’” She does so alongside actor Corey Mylchreest, K-pop star S.Coups and model Sacha Quenby. In between a fitting and a hair and makeup session, The Hollywood Reporter caught up with Fahy by phone from New York to talk brand deals, the latest White Lotus castings and how she’d spend a day off if she were the boss.
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You’ve done some other collaborations, with brands like Tiffany & Co. and Estée Lauder, and I’m curious what you look for in a partner like BOSS before saying yes?
The main thing is alignment. I want to make sure that it matches my values and is a partnership that feels really natural. That’s why I was so excited about BOSS because they do this amazing thing, which is allow women to exist in a masculine space while also having some really feminine pieces, too. That is aligned with who I am and how I move through the world. It feels like a truthful collaboration.
Fahy in the BOSS spring/summer 2026 campaign, shot by photographer Mikael Jansson with creative direction led by Trey Laird and Team Laird.
Credit: Mikael Jansson/Courtesy of BOSS
What is your history with BOSS?
Obviously, it’s an elevated brand so I was definitely not wearing it in high school or anything. But I’ve been getting into the fashion space over the last four or five years, and that experience has been really incredible. I’ve learned so much. BOSS has a lot of classic, staple pieces, and I always feel like myself when I’m wearing the clothes. I don’t think anything they make really goes out of style, which is something I look for. Especially since I’ve become an ambassador, I get really, really excited to wear some of the pieces. It’s been really fun.
What was the campaign shoot like?
The shoot was amazing. The set was incredible, it kind of looked like we were in Greece. I loved the palette, which was a lot of neutrals and bright neutrals for spring. The photographer and creative direction were amazing. Everything felt very easy. I wasn’t even thinking about how any of the photos were going to wind up on billboards. I genuinely didn’t know that was going to be the case. I was really happy that throughout the process, it felt really grounded, fun and collaborative. It speaks so much to the way they do business. Such a great team of people.
Meghann Fahy stars in a BOSS spring/summer 2026 campaign.
Credit: Mikael Jansson/Courtesy of BOSS
You’ve been on billboards before. What is that experience like for you?
Pretty crazy, to be honest. It’s definitely an experience I don’t think I’ve ever had quite in that way, especially something that’s fashion forward. It feels very different than any time I’ve seen an ad for a film or project that I’m in. As a little girl, you grow up seeing models on billboard, so seeing myself in that space is quite surreal.
The campaign has some inspirational lines: “Be your own boss, lead and always leave room for others to shine.” What does that mean to you when it comes to your life, your work, your career?
The best way to move through the world is with conviction about the things that you believe in and who you are while being able to maintain that and leave room to learn from other people and to make space for other people to shine in their own way. That, to me, is what I’m always striving to do.
Is there anyone who has done that for you?
I’ve been so lucky. I’ve had so many women who have made that kind of space for me. Julianne Moore always comes to mind. I worked with her on Sirens, and had the best experience ever. I learned so much from watching how she carries herself and moves through her day. I felt really grateful and feel really grateful to have had her and also so many other women over the course of my career who have been incredible role models.
You were in Palm Springs recently celebrating Rose Byrne after working together on The Good Daughter.