Mar 20, 2026 11:45am PT

Chuck Norris Quietly Founded a Wellness Brand in 2022 to ‘Help People Reach Their Maximum Performance’

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Roundhouse Provisions

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Though Chuck Norris had largely retired from the entertainment industry, the actor had kept busy in recent years with his wellness brand, Roundhouse Provisions. First launched in 2022 with a focus on emergency supplies and preparedness, Norris said he was inspired to create Roundhouse Provisions as a way to keep his loved ones safe.

“I’ve always been serious about my own preparedness and making sure I can take care of my family under any circumstances,” Norris told Rolling Stone in an early interview promoting the brand. “But I decided to look beyond just protecting my loved ones after that big ice storm in February of 2021,” he continued. “Seeing what [people had] gone through and knowing that a disaster like that could strike anywhere at any time, I decided to use my position to help make sure other families stay ready, prepared, and safe.”

Chuck Norris Quietly Founded a Wellness Brand in 2022 to 'Help People Reach Their Maximum Performance'