AAPL

TSLA

AMZN

META

AMD

NVDA

PEP

COST

ADBE

GOOG

AMGN

HON

INTC

INTU

NFLX

ADP

SBUX

MRNA

Markets

CPNG

Stock Market Today, May 6: Coupang Shares Slide As the Company's $1.2 Billion Voucher Program Hits Financials

May 06, 2026 — 05:28 pm EDT

Written by

Josh Kohn-Lindquist for

The Motley Fool->

Coupang (NYSE:CPNG), an e-commerce platform in South Korea and internationally, closed Wednesday at $17.91, down 13.70%. Shares fell after Q1 results showed an 8% revenue increase but a sharp swing into net losses stemming from the costs of last year’s data breach. Trading volume reached 79.9 million shares, about 238% above its three-month average of 23.6 million shares. Coupang IPO'd in 2021 and has fallen 64% since going public.

How the markets moved today

The S&P 500 rose 1.48% to 7,366, while the Nasdaq Composite gained 2.02% to finish Wednesday at 25,839. In internet retail, industry peers Alibaba Group closed at $141.44, up 6.94%, and JD.com finished at $30.69, rising 3.40% as investors weighed competitive dynamics.

What this means for investors

Coupang’s Q1 results fell well short of analysts’ expectations as the company navigated its 2025 data breach and began showing the financial costs of the $1.2 billion voucher program it put in place for customers. While this remediation will weigh on Coupang’s results through 2026, management noted that 80% of the WOW memberships lost due to the breach had returned by April, suggesting it continues to successfully recover from the fiasco.

Additionally, the company’s growth segment (Developing Offerings) grew sales by 25% as its expansion in Taiwan continued to deliver hyperscale growth. Management also noted that its food delivery service (Eats) and its nascent Japanese operations (Rocket Now) also continued to scale well. Trading at just 0.96 times sales, Coupang remains a promising turnaround stock (and holding) for me.

Should you buy stock in Coupang right now?

Before you buy stock in Coupang, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coupang wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $473,985!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,204,650!*

Now, it’s worth noting Stock Advisor’s total average return is 950% — a market-crushing outperformance compared to 203% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of May 6, 2026.

Josh Kohn-Lindquist has positions in Coupang. The Motley Fool recommends Alibaba Group, Coupang, and JD.com. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.