B&B Theatres

Is the great movie theater reset truly, finally, actually upon us?

Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business back on track. More importantly, there’s volume: Hollywood is releasing 113 films, the most of the post-pandemic era.

Movie Theater Owners Say Zendaya, Tom Holland Are Bankable Actors