Mar 23, 2026 9:30am PT

‘The Bold and the Beautiful’ Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)

Michael Schneider

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Michael Schneider

Variety Editor at Large

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Sean Smith / Bell Phillip TV Pro

“The Bold and the Beautiful” fans are about to get the ultimate binge: 37 complete seasons, consisting of more than 9,000 episodes, all in one place. The daytime sudser’s producer, Bell-Phillip Television Productions, is set to launch a new streaming app, BBTV (boldandbeautiful.com), featuring the series’ entire library.

BBTV launches Monday, March 23, on the show’s 39th anniversary, and reps the first time the CBS soap opera’s full freight of episodes can be found in its entirety, all in one place. The show’s first 37 seasons library will be available at launch, with Season 38 and subsequent episodes added later. (Season 39 is currently being filmed.)

'The Bold and the Beautiful' Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)