Law Roach Talks Magnum Gig in Cannes, Styling Ariana Grande’s Tour
Heidi Klum and Law Roach close the Magnum couture runway presentation at the House of Magnum during the Cannes Film Festival on May 14, 2026.
Matt Crossick/PA Media Assignments
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Law Roach has long identified as an “image architect,” but Magnum amended that title for Cannes by appointing the veteran power stylist as the ice cream brand’s “taste architect” for its annual festival activation.
As part of his duties, Roach touched down on the French Riviera on Thursday to curate Magnum’s first-ever fashion show as creative director by overseeing the design and curation of the presentation “in celebration of the House of Magnum.” The show took place on a particularly windy day at Magnum Beach (Palais Stéphanie on the Croisette), where the runway was filled with models decked out in designs inspired by Magnum flavors and created by eight designers hand-picked by Roach.
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The trend setter even closed the show in a lively moment by walking hand in hand with his Project Runway pal Heidi Klum, who made a surprise showing. Aside from Magnum ice cream bars that were handed out all afternoon, there was another sweet moment: Klum’s son, Henry Samuel, even strutted down the runway with his proud mom giving him a shout-out during post-show comments. As for Klum, she walked the show wearing a glittery green gown that was inspired by Magnum La Pistache, one of two new signature flavors debuted here, along with Magnum La Pêche, Roach’s personal favorite.
Following the runway presentation, The Hollywood Reporter caught up with Roach to talk about that new “taste architect” title, his history styling Bella Hadid and Naomi Campbell for Cannes outings and the high-profile work obligation that will put him on a plane first thing Friday back to the states: styling Ariana Grande’s anticipated Eternal Sunshine Tour.
Klum and Roach close the Magnum couture runway presentation, which was attended by The Traitors star Stephen Libby.
Matt Crossick/PA Media Assignments
You’re the first “taste architect” for Magnum. Why did you say yes?
The reason I said yes, one, is because they came up with that really beautiful title that kind of mimics image architect, which I thought was so interesting. Also, when I got to dig into the history of Magnum, although this might feel like their first dabble into fashion, it’s not. In 1994, Kate Moss did the Vivienne Westwood show holding a Magnum ice cream bar. And their commitment to quality and craftsmanship kind of mimics and echoes what I do as a stylist. I always like to say in this part of my career, I want to do things that feel authentic and feel true to what I believe in. And the fact that quality and craftsmanship is so unwavering to them really resonates with me because that’s the same way I feel about my craft.
When I first heard that you were taking on this opportunity, I wondered if Law Roach eats ice cream.
Law Roach does eat ice cream. Law Roach also eats adult ice cream because Magnum is a leader in this field, crafting ice cream that really is for adults because it’s all about pleasure and sensuality. The through line between what they do and what we do is so apparent, that’s what is really exciting about this partnership.
You didn’t just add your name here, you really did curate the runway presentation?
I created the looks, the lighting, the music. It was a chance for me to step outside the box and allow someone to lean on my expertise, not just with fashion but everything. It was all done by myself and my team.
You’re no stranger to Cannes. I loved the moment in 2024 when you stepped out on the Palais red carpet with Naomi, your good friend. She wore an archival Chanel look, and you’re the king of archival. What do you remember about that night?
Being really shocked because when you hire me as a stylist, that’s what I come prepared to do, right? When I’m with a client, it’s not about me. I’m not trying to be in the limelight unless I’m invited to. And Naomi and Chanel invited me to. They asked me to walk a lot alongside her on that carpet also with Chanel and I thought it was incredible. Naomi’s fans really enjoyed that moment. My fans really enjoyed that moment. It was like the battle of the hair. She’s the queen. She’s the queen.
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