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Xbox Hires Matthew Ball as Chief Strategy Officer

Source: VarietyView Original
entertainmentMay 20, 2026

May 20, 2026 10:03am PT

Xbox Hires Matthew Ball as Chief Strategy Officer

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Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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Xbox

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy.

The decision was announced by new Xbox CEO Asha Sharma Wednesday, along with the new hires of Scott Van Vliet as chief technology officer and the promotion of Chris Schnakenberg to corporate vice president, partnerships & business development.

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Xbox Hires Matthew Ball as Chief Strategy Officer | TrendPulse