Hong Kong FilMart 2026: Six Takeaways From Asia's Buzzy Film and Entertainment Content Marketplace

Mar 20, 2026 11:02pm PT

Hong Kong FilMart 2026: Six Takeaways From Asia’s Buzzy Film and Entertainment Content Marketplace

By

Naman Ramachandran, Marcus Lim, Faye Bradley

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Hong Kong FilMart

Thirty years in, and FilMart still knows how to fill a room.

The Hong Kong Convention and Exhibition Centre hummed with a density that attendees said felt more like the market’s pre-pandemic peak than anything seen in recent years – a buzzing, deal-hungry crowd that reflected just how much the appetite for Asian content has grown, and how many new players now want a seat at the table. From Myanmar’s first international market debut to Sri Lankan distributors comparing notes with European buyers, the 30th edition of the Hong Kong International Film & TV Market made a persuasive case that the screen business, for all its anxieties about AI and fragmentation, remains hungry for connection.

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