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Sanrio to Launch 'Personalized' Digital Experiences in New Pact With AI Avatar Company Genies (EXCLUSIVE)

Source: VarietyView Original
entertainmentMarch 20, 2026

Mar 20, 2026 6:30am PT

Sanrio to Launch ‘Personalized’ Digital Experiences in New Pact With AI Avatar Company Genies (EXCLUSIVE)

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Jennifer Maas

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Jennifer Maas

TV Business Writer

@jmaasaronson

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Genies/Sanrio

Hello Kitty, My Melody and Kuromi owner Sanrio has set a new partnership with AI avatar tech company Genies to launch “personalized” digital experiences for fans.

The first of these projects will feature the character gudetama, “whose humor and relatable personality have resonated strongly with Gen Z and Millennial fans, making him a natural fit for early discovery on emerging platforms,” per Sanrio and Genies. That experience is set to launch later this year with additional characters expected to “follow over time.”

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Sanrio to Launch ‘Personalized’ Digital Experiences in New Pact With AI Avatar Company Genies (EXCLUSIVE) | TrendPulse