Oscars Power Rankings: Chanel Shines Thanks to Teyana Taylor
Teyana Taylor in Chanel, Zendaya in Louis Vuitton (and Rolex), and Rose Byrne in Dior on the Oscars 2026 red carpet.
Gilbert Flores/Penske Media/Getty Images (2); John Shearer/98th Oscars/Getty Images;
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Ratings for Oscars 2026 may have experienced a dip from previous years — though you’d never know it from the earned engagement resulting from Sunday’s red carpet at the Dolby Theatre at Ovation Hollywood.
Social media chatter, style stories and other coverage of the fashion, watch and jewelry brands worn by stars at this year’s Academy Awards resulted in the highest numbers ever seen for one event at this or any other awards season: a total of $225.84 million. That’s a marked increase from the 2025 Oscars, which earned $173.07 million in Media Impact Value (MIV) across the top-five categories: fashion brands, top-five women and top-five men, jewelry and watches, and accessories. A difference of almost $52.8 million is no small change; it’s also proof that a well-considered combination of star and brand will capture a healthy amount of attention. (Of course, these figures do come with a caveat: May’s Met Gala is not included in the awards season and typically far outpaces the Power Rankings numbers for any awards show, as the 2025 results demonstrate.)
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For three years The Hollywood Reporter has been partnering exclusively with data firm Launchmetrics to produce the annual Red Carpet Power Rankings, which measure earned engagement of the awards season’s five major broadcast events between January and March — Critics Choice Awards, Golden Globe Awards, Grammy Awards, Actor Awards (formerly the SAG Awards), and the Academy Awards — plus the Met Gala, set this year for Monday, May 4. Recognized as the industry standard for modern brand measurement, Launchmetrics employs its proprietary Media Impact Value algorithm to analyze and rank both brands and stars across the five key categories. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand’s influence and earned engagement.
That strong total for 2026 also can be appreciated for another fact: It’s decidedly women-focused. As brands continue to develop relationships with influential stars as ambassadors, to appear in campaigns or as the more informal “friend of the house” designation, it’s the women of Hollywood who seemingly are benefiting most from those partnerships — as one woman in particular proved with a diamond-embellished timepiece on her wrist. Let’s dig into the results.
Top 10 Fashion Brands: Chanel Chose Well
Jessie Buckley
Kevin Mazur/Getty Images
If you’re an iconic fashion house deciding which women you’d like to dress for the biggest awards show of the year, choosing the woman roundly agreed to be a lock for best actress, a woman who’s a bona fide Hollywood icon, and the woman who’s been attracting attention all season for her style choices adds up to a terrific strategy. Throw in a popular singer-songwriter who fronted your latest jewelry campaign and the actor who loves to go rogue on red carpets, and the result is the house that topped the Power Rankings of fashion brands: Chanel, which earned $28.5 million in earned engagement at Oscars 2026.
No confirmation has been provided about whether such elements as Jessie Buckley’s expected best actress win indeed went into the decision to dress the five stars who wore Chanel, but there’s no denying that fashion labels look at several variables before agreeing to create custom looks. And if that’s the case, Chanel succeeded nicely, from Buckley in her pink chiffon gown with red satin leather stole (reportedly inspired by an Edith Head design worn by Grace Kelly), to Nicole Kidman and Teyana Taylor in feather-embellished gowns, Gracie Abrams in a navy silk look that was equal parts chic and youthful, and finally Pedro Pascal, who eschewed a jacket in favor of a custom white tuxedo shirt emblazoned with a feather brooch on steroids and black tuxedo pants, finishing the look with Chanel eyewear and the brand’s Boy Friend timepiece, which could have been a cheeky nod to his status as the internet’s ultimate zaddy.
Dior likewise performed well thanks to its choices, from best supporting actress winner Amy Madison to best actress