May 11, 2026 5:10pm PT

Amazon Upfront Brings Out Michael B. Jordan, Chris Pratt, Oprah Winfrey in Star-Studded Ad Sales Pitch

Joe Otterson

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Joe Otterson

TV Reporter

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Amazon made its pitch to advertisers at their annual upfront presentation in New York on Wednesday, with the TV arm of the e-commerce giant packing in the star power once again.

Like the great Steve Aoki last year, Diplo got the crowd warmed up with a rousing DJ set that actually got advertisers on their feet. Certainly no small feat.

Diplo was followed by a performance from Kacey Musgraves, who played her new song “Dry Spell” before launching into her hit song “Butterflies.”

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