JustWatch Appoints Searchlight Veteran Terence Sheridan as SVP of Media Strategy

JustWatch has expanded its Los Angeles leadership team by appointing Terence Sheridan as the new Senior Vice President of Media Strategy. Sheridan, a seasoned industry veteran with over 15 years of experience, transitions to the streaming guide and data platform following a tenure at Searchlight Pictures, where he served as the Director of Performance Media and Merchandising. His background also includes significant roles at Disney’s media agency, OMG23, and the digital media firm Operam.

In his new capacity, Sheridan is tasked with leveraging JustWatch’s proprietary data and performance media technology to deepen the company’s footprint within the entertainment sector. By bridging the gap between raw viewership data and actionable advertising strategies, he aims to provide studios, streaming services, and marketing agencies with more sophisticated tools to navigate an increasingly fragmented media landscape.

This strategic hire signals a broader industry shift toward data-driven audience targeting. As streaming platforms and film studios face mounting pressure to optimize their marketing spend and improve content discoverability, the integration of experts like Sheridan suggests that JustWatch is positioning itself as an essential partner for content distributors. By utilizing granular consumer insights, the company intends to help its partners better reach target demographics, ultimately influencing how films and series are marketed in a competitive digital ecosystem.