Apr 27, 2026 10:15am PT

Inside the Company Behind ‘Good Mythical Morning’: How Rhett and Link Built One of the Creator Economy’s Most Durable Businesses

Kennedy French

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Kennedy French

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Mythical, the company behind the “Good Mythical Morning” YouTube series, just celebrated its flagship show’s 3,000th episode. In an industry where creator longevity is perpetually in question, COO Jacob Moncrief and Deloitte principal Dennis Ortiz sat down with CAA’s Brent Weinstein at Variety’s Entertainment Marketing Summit presented by Deloitte for the Creator Brands in the Zeitgeist panel to explain how the company has not only survived three decades but grown its audience to its largest and most engaged point ever.

Inside the Company Behind 'Good Mythical Morning': How Rhett and Link Built One of the Creator Economy's Most Durable Businesses