Sales automation startup Rox AI hits $1.2B valuation, sources say

Rox , a startup developing autonomous AI agents to boost sales productivity, has raised a new funding round valuing the company at $1.2 billion, according to multiple sources. The funding included a lead investment from returning backer General Catalyst, two of the people said. Rox and General Catalyst did not respond to TechCrunch’s request for comment. At the time of the fundraise, which closed last year, Rox was projected to close 2025 with $8 million in annual recurring revenue (ARR), according to two people familiar with the deal. In November 2024, Rox announced it had raised a total of $50 million , including a seed round led by Sequoia and a Series A round led by General Catalyst, with participation from GV. Rox was founded in 2024 by the former chief growth officer of New Relic, Ishan Mukherjee. Mukherjee joined New Relic following its 2010 acquisition of Pixie, a software monitoring startup he co-founded. The startup positions itself as an intelligent revenue operating system that plugs into a company’s current software setup—from Salesforce to Zendesk — and deploys hundreds of AI agents. These agents monitor existing accounts, research prospects, and update CRM software. By consolidating these functions, Rox aims to replace and streamline numerous fragmented software solutions currently used by sales teams. “Rox’s unique system of AI agents levels up the CRM experience,” GV investor Dave Munichiello wrote in a 2024 blog post when announcing the Series A round. “These agents work constantly behind the scenes to monitor customer activity, identify potential risks and opportunities, and even suggest the best course of action.” Techcrunch event Disrupt 2026: The tech ecosystem, all in one room Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. Save up to $300 or 30% to TechCrunch Founder Summit 1,000+ founders and investors come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately Offer ends March 13. San Francisco, CA | October 13-15, 2026 REGISTER NOW Rox’s competition spans several categories, including established revenue intelligence providers like Gong and Clari, as well as AI sales development platforms such as 11x and Artisan. There is also steady stream of new AI-native, all-in-one CRM competitors joining the field, such as Monaco — a startup founded by Sam Blond, the former president of corporate spending platform Brex — which launched out of stealth last month. According to Rox’s website, the company’s customers include Ramp, MongoDB, and New Relic.   Topics AI , exclsuive , General Catalyst , sales , Sequoia , Startups Marina Temkin Reporter, Venture Marina Temkin is a venture capital and startups reporter at TechCrunch. Prior to joining TechCrunch, she wrote about VC for PitchBook and Venture Capital Journal. Earlier in her career, Marina was a financial analyst and earned a CFA charterholder designation. You can contact or verify outreach from Marina by emailing marina.temkin@techcrunch.com or via encrypted message at +1 347-683-3909 on Signal. View Bio June 9 Boston, MA Actively scaling? Fundraising? Planning your next launch? TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing. Register by March 13 to save up to $300. REGISTER NOW Most Popular DOGE employee stole Social Security data and put it on a thumb drive, report says Lorenzo Franceschi-Bicchierai Meta acquired Moltbook, the AI agent social network that went viral because of fake posts Amanda Silberling Google rolls out new Gemini capabilities to Docs, Sheets, Slides, and Drive Aisha Malik Yann LeCun’s AMI Labs raises $1.03B to build world models Anna Heim Anthropic launches code review tool to check flood of AI-generated code Rebecca Bellan A roadmap for AI, if anyone will listen Connie Loizos OpenAI hardware exec Caitlin Kalinowski quits in response to Pentagon deal Anthony Ha