May 1, 2026 2:00pm PT

PETA Debuts Playful ‘Devil Wears Prada’-Inspired Ad Protesting All Animal Skins in Fashion (EXCLUSIVE)

The spot is running in theaters throughout the U.S. before showings of the "Prada" sequel.

Marc Malkin

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Marc Malkin

Senior Editor, Culture and Events

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PETA has debuted a new “The Devil Wears Prada”-inspired ad calling for a ban on all animal skins in fashion.

The spot, which will run for two weeks before showings of “The Devil Wears Prada 2” in 100 theaters throughout the U.S., features a playful nod to the first “Prada.”

As a Stanley Tucci look-a-like delivers the iconic line, “Gird your loins,” his co-workers scramble to hide their animal skin clothing and accessories.

PETA Debuts Playful 'Devil Wears Prada'-Inspired Ad Protesting All Animal Skins in Fashion (EXCLUSIVE)