Apr 3, 2026 6:00am PT

Inside the ‘Mania’ of Oasis’ Multi-Million Dollar Merchandise Campaign: ‘The Fandom Is Extraordinary’

Mark Sutherland

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Mark Sutherland

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Dublin (Photo by Niall Carson/PA Images via Getty Images)

“Oasis Live ’25” might have been the hottest ticket of last year, but nearly as intense was the frenzy to buy the reunion tour’s merchandise.

The mammoth merch campaign around the band’s first tour in 16 years — orchestrated by Warner Music Group’s WMX division — has finally wrapped up, following a review between WMX and Oasis’ management teams. The campaign encompassed 39 stadiums worldwide (excluding Japan, where WMX does not have Oasis merch rights), with a total capacity of 2.57 million people. Over 150 different product styles were sold across the gigs and at 19 specially commissioned “fan stores,” which appeared in 17 cities across 10 countries, and traded for the equivalent of 362 days across the world.

Inside the ‘Mania’ of Oasis’ Multi-Million Dollar Merchandise Campaign: 'The Fandom Is Extraordinary'