Mar 24, 2026 10:30am PT

‘Spider-Man: Brand New Day’ Makes History as First Movie Trailer to Cross 1 Billion Views (EXCLUSIVE)

Jordan Moreau

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Jordan Moreau

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Sony

“Spider-Man: Brand New Day” keeps making history.

Sony released the trailer for Tom Holland‘s new Spidey adventure on May 17, and in four days it hit 1 billion views — the first film trailer ever to surpass the mega milestone. It now has 1.1 billion views, per WaveMetrix, further cementing its status as the biggest movie trailer in history.

Within 24 hours of release, the “Spider-Man: Brand New Day” trailer raked in 718.6 million views, making it the biggest trailer launch ever — for any movie or video game. After just eight hours, it had 373 million views worldwide, which was already enough to make movie history. The previous record holder, “Deadpool and Wolverine,” had 365 million views in 24 hours after launching at the 2024 Super Bowl.

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'Spider-Man: Brand New Day' Makes History as First Movie Trailer to Cross 1 Billion Views (EXCLUSIVE)