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ICEX Unveils ‘La Tarara,’ ‘La Llama’ for Cannes, Adds Carla Simón’s ‘Flamenco’ to ‘Where Talent Ignites’ Showcase

Source: VarietyView Original
entertainmentMarch 18, 2026

Mar 18, 2026 12:51am PT

ICEX Unveils ‘La Tarara,’ ‘La Llama’ for Cannes, Adds Carla Simón’s ‘Flamenco’ to ‘Where Talent Ignites’ Showcase

Audiovisual From Spain heads to Cannes with two newly unveiled shorts, 'La Tarara' and 'La Llama,' which joins Carla Simón’s 'Flamenco,' all three created to highlight Spanish talent in a renewal of the Spanish government's novel 'Where Talent Ignites' campaign

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Emiliano de Pablos

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Emiliano de Pablos

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Ingrid García-Jonsson in 'La Tarara' Courtesy of Audiovisual From Spain

Spain’s Audiovisual From Spain, the brand run by Spanish trade and investment body ICEX to drive the interational impact of Spanish talent, is heading to Cannes with newly unveiled short films “La Tarara” and “La Llama,” plus Carla Simón’s previously introduced “Flamenco” as it expands its 2026 “Where Talent Ignites” campaign across film, fashion, music, design and contemporary culture.

With “Flamenco” already unveiled in February at the Rotterdam Film Festival, the main Cannes reveal is the launch of “La Tarara,” starring Ingrid García-Jonsson and “La Llama,” built around the creative universe of Spanish designer Jaime Hayon.

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ICEX Unveils ‘La Tarara,’ ‘La Llama’ for Cannes, Adds Carla Simón’s ‘Flamenco’ to ‘Where Talent Ignites’ Showcase | TrendPulse